Run your internal email &
SMS team like a
9-figure retention team.
Email & SMS marketing is no longer a 1-person job. Yet, most brands operate like it is. Our 3-month implementation program arms your team with the systems, strategies, training, and data needed to generate 7+ figures for your brand.
an agency again
Good teams.
Outdated systems & strategies.
Little to no strategy
Strategy, copy, design, segmentation, reporting — all on a single operator. There's no cohesion or big picture thinking and the revenue shows it.
No proven systems
Agencies run battle-tested SOPs and processes. Most in-house teams improvise with every single send.
Zero outside data
Your team only sees one account: yours. We see hundreds. That data gap costs you money on every send. The best strategies get smarter with each send.
Lack of personalization
Blasting everyone with the same message, destroying subscriber relationships and trust.
Outdated flows
Your abandoned cart email was written two years ago. Your welcome series hasn't been touched. Meanwhile, your list is worth a fraction of what it could be.
SMS as an afterthought, not a channel
A quick promo text once a month isn't SMS strategy. The brands winning coordinate email and SMS into a single, data-driven customer experience.
Everything your team needs
to perform at agency level.
What You and Your Team Get
Not done-for-you. Done-by-you. You'll get full access to what we've used to build BAD's Email and SMS Department and have our eyes on every move. After 12 weeks, your in-house email and SMS team will operate at agency-level confidence.
Systems + Strategies Audit
We will dig deep into your current email and SMS systems and strategies, finding every opportunity for improvement.
Weekly Live Training + Async Support
Working sessions for 1 hour per week with BAD experts, no generic webinars. Plus, direct access to our email and SMS strategists daily via a private Slack group.
Full Playbook + Template Library
The project systems and templates we use to keep teams on track, deadlines met, data tracked, and strategies on point.
Data from hundreds of brands
The advantage agencies have — what's working right now across our entire client roster — handed to your team.
12 weeks. Zero fluff.
Audit
We tear into your account and find the leaks.
Foundation
Set up department and strategy fundamentals and integrate custom AI for quick wins.
Deliverability and Compliance
You're not as compliant or optimized as you think. Clean up lists and backend deliverability to get the most out of your email and SMS.
Calendar Building
Learn how to build, plan, and execute content that actually converts. Plus, how to plan for peak revenue points throughout the year.
Segmentation
How to use data to build a personal experience that converts repeatedly.
Copy and Design
Access to best practices and templates that make designing high converting content efficient.
Flows and Pop-ups
Build them. Maintain them. Keep them printing money.
A/B Testing
Plan tests that actually make a difference and learn how to use the data.
Mastery
Brand-specific flows, zero-party data, long-term systems that keep you scaling.
This isn't for everyone.
✓ Apply if
- →You have an internal team — you just need to level up.
- →You're generating revenue, but not at the level you could be.
- →You're on Omnisend, Klaviyo, Postscript, or a comparable platform.
✕ Don't apply if
- ✕You want us to write, design, or send anything. We won't.
- ✕You want us to manage your team's workload. We don't.
- ✕You want it fully done for you. That's our agency — a different conversation. Ask us.
The boundaries are the product. This program builds operators. If you'd rather hand the whole channel to a full team, that's what BAD's agency is for — mention it when you apply.
Real Results. Real Clients.
From $1M to $10M in 12 months
By staying true to brand voice and ahead of trends, we 3X the number of SMS subscribers and built a loyal community that is always ready to engage and convert.
$0–$6M
Trust > discounts. This brand leveraged email and SMS to create loyal customers, no sales required.
SMS Revenue Doubling YoY
Personalization pays. Create content people relate to and your competitors don't stand a chance.
40% Increase in Form Submissions
This brand converts 3X better than most. Why? They don't guess, they leverage A/B test data.
$0–$5M in SMS Revenue in 18mo
Diversify or lose millions. Your audience is never too old, if you message them correctly.
900% Increase in Monthly Email & SMS Revenue
Collecting information is useless if you're not using it. This brand stopped ghosting subscribers and it paid off.
Same Sale, Smarter Strategy
We quadrupled revenue during their annual BF in July sale with proven strategies that boost conversion, without annoying subscribers.
Cyber Monday, Cancelled.
This client broke $1M in Shopify sales in 48 hours. Segmentation so good, even with 50% fewer sends, they made way more.
Simple Changes Scale Big
Conversions skyrocketed when we found the right mix of value vs sales and graphic vs text designs for their audience.
*DISCLAIMER: All screenshots and results are from real BAD Marketing clients. We put our money where our mouth is.
Ready to own it?
Apply now. We review every application and tell you straight if it's not a fit. Limited spots.